Privacy policy

This Privacy Policy describes how Revert Technologies, Inc or other partners of Revert Technologies, Inc (collectively, “Revert,” “we,” “us,” or “our”) collect, use, and disclose your Personal Information when you visit our site (www.revert-tech.com), purchase our hardware products, or activate our plug load management services online. 

Revert knows you care about your privacy and the protection of your personal information. We also know it is our responsibility to be transparent regarding how we protect your information. This Privacy Policy is designated to do just that. It explains the types of personal information collected and how we collect, use, maintain, protect and share this information. This Privacy Policy informs on the rights and choices you may have when it comes to your personal information. Some of the information in our Privacy Policy is required by law and may at times seem long and complicated. Revert has worked to make our Privacy Policy easy to understand. 

Last Updated: 11/12/2024

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A. WHEN THE PRIVACY POLICY APPLIES

This Privacy Policy applies to the information that Revert collects when you use or interact with related business entities, products, services, and platforms; including our websites, mobile apps and other services and hardware devices where our policy is referenced. These may include Revert branded services and other products and services we deliver. This Privacy Policy also applies when you interact with us. Revert will collectively use “Services” in this Privacy Policy. It also applies to the information we collect about you from third parties.

B. WHAT WE COLLECT

To provide you with our Services, we collect information. This can include business information that does not personally identify you, such as device numbers, account numbers, and energy consumption patterns of appliances. It may also include information that does personally identify you, such as your name, email, address, and telephone number. This is called “personally identifiable information” or “PII”. If you allow others to use your Services, we will also collect personal information about those individuals. If you use our Services through someone else’s account, we will collect information about you, but it may not identify who you are to us. We may also collect information about you from third parties. Revert collects this information to provide our Services, communicate with you, respond to your requests and to allow our Services to best meet your needs and interests.

1. Contact Information – Information such as your full name and telephone number that we use to stay in contact with you.
2. Account Information: Information we use to identify who you are and/or to provide or maintain your account and Services.
3. Billing Information: Information including your electricity bills.
4. Service Activity Information: Information associated with your use of our Services.

C. WHAT WE COLLECT

We collect personal information about you in several ways. Directly from you when you create an account, interact with our customer service, or interact with us on behalf of your business, such as:

1. Contact information, which may include your name, business address, email address, or telephone number.
2. Login credentials for our Services, such as your username and password.
3. Information regarding your preferences for your experience related to the Services, such as your settings.
4. Customer communication records, including records of calls and chats with our customer service representatives.
5. Payment information, such as your company’s credit/debit card or other financial account information.
6. Legal documents, such as documentation of the authority to act on behalf of your company.

From 3rd parties, such as:

1. Credit reporting agencies and other entities that provide credit scoring, identity verification, fraud prevention and similar services.
2. Landlords and property owners that provide contact and other information.
3. Government entities that offer public records.

We do not knowingly allow others to collect your online activities over time and across third-party websites when you use our online Services. 

D. HOW AND WHEN WE USE INFORMATION

Revert uses the information we collect to provide our Services and communicate with you. We also use it to improve our Services, develop new products and services, give recommendations, deliver better enterprise product experiences, and to ensure a secure online environment. Revert may combine information across our systems, platforms, and databases. This includes combining information we receive from 3rd parties and information about your use of our Services. We may also combine information about your use of one Service with information we get from your use of another Service.

1. Set up your account and account management
2. Service delivery
3. Bill and invoice
4. Authenticate access to your account, including identity verification
5. Maintenance and provide technical support for Revert’s hardware and software smart plug load management solution

To communicate with you:

1. Respond to your questions
2. Personalize communications and your experience
3. Send you service-related announcements and surveys

To understand your use of and make improvements to our services:

1. Understand the use of our existing Services
2. Identify and develop new products and services
3. Create measurement and analytics reports for us and others 

To ensure a secure online environment

1. Detect the unauthorized use, or abuse of the Services
2. Protect our customers from fraudulent, abusive, or unlawful use of the Services
3. Protect our rights, our personnel, and our property
4. Comply with applicable law
5. To protect the safety of our customers, employees, contractors, or the general public

E. WHEN AND WITH WHOM WE SHARE INFORMATION

You are in control of your data. We do not sell, and have never sold, information that identifies who you are to anyone. Should you participate in offers that require us to disclose your identifiable data, we will, but only with your consent. 

We may share personal information with others:

1. When you direct us to do so, including to authorize other users on your account
2. When required by law or to respond to legal process
3. To protect our property or rights or the safety of our employees, our customers, or others. 

Account Owners and Other Authorized Users:

1. We may share information about a customer’s account and use of a Service to the primary account owner following appropriate authentication. The primary account owner may also allow others to see information on the account.

Service Providers

1. To provide and support the Services we use, other companies known as service providers are required to transmit, collect, process, or store information for us. We require these service providers to handle the information we share with them as confidential and to use it solely for providing their services to us. These include:

Billing and collection providers:

1. Payment processors and organizations that assist us in assessing your credit and payment status

Security providers:

1. Entities that assist with security incident verification and response, service notifications, fraud prevention, identity verification, management and authentication.

Information technology providers:

1. Entities that assist with website design, hosting, maintenance, data, software storage and network operations.

Third Parties:

1. We do not sell, and have never sold, information that personally identifies who you are to anyone. Although permitted by federal law, we do not disclose your name and address to non-governmental entities, such as charities or businesses, for their own marketing purposes.

Other sharing with third parties can include:

1. Social Media Companies: You may interact with parts of our Services that cause information to be published to your social networks. For example, you may click on a LinkedIn “like” button, which publishes to your LinkedIn account that you “like” one of our Services. On those parts of our websites with social network functionality, a social network may be able to collect information about you.
2. Potential Purchasers of our Business: If we enter into a potential or actual merger, acquisition, or sale of all or a portion of our assets, then information about you and your subscription will, in most cases, be shared or transferred as part of the transaction. This includes information that personally identifies you. If our Policy changes due to a transaction, you should refer to “Changes to our Privacy Policy.”
3. Government and Other Entities When Required by Law or To Protect Revert and Others: There are times when we may be required by law to disclose information about you to 3rd parties. This may happen with or without your consent, and with or without notice, in compliance with the terms of valid legal process such as a subpoena, court order, or search warrant. Revert may be required to disclose information that personally identifies you to a governmental entity in response to a court order. In this case, you have the right to hire an attorney for a court proceeding, to contest any claims made in support of the court order, and the governmental entity must offer clear and convincing evidence that you are reasonably suspected of engaging in criminal activity and that the information sought would be material evidence in the case. For more information, see “Your Rights and Our Limitations Under Federal Laws.” A non-governmental entity, such as a civil litigant, can seek information that personally identifies you, only pursuant to a court order. We will notify you of the court order, if we are in receipt of the court order. Should Revert be required to give information that personally identifies you to a private third party in response to a civil court order for these or other Services, we will notify you prior to making such disclosure unless legally prohibited from doing so. We may also disclose information that personally identifies you as permitted by law and without your consent when it is necessary to protect our customers, employees, or property; in emergency situations; or to enforce our rights under our terms of service and policies.

F. HOW WE PROTECT YOUR INFORMATION

We follow industry-standard practices to secure the information we collect to prevent the unauthorized access, use, or disclosure of all personal information we collect and maintain. The security procedures include technical, administrative, and physical safeguards which may vary depending on the type and sensitivity of the information. Although we take the responsibility of safeguarding your personal information seriously, no security measures are 100% effective and we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or disclose your information. Revert has additional strategies to increase the security and reliability of customer communications. 

G. HOW LONG WE KEEP YOUR INFORMATION

We keep your personal information for different lengths of time depending on the type of information and the business and legal requirements. If you are no longer a customer, we still may need that information for business and legal requirements, such as to protect against fraud, calculate taxes, or respond to legal requests. Other information is deleted automatically after a set period of time, often set by law, unless we are legally required to hold it longer, such as for pending litigation. We destroy and de-identify the information when it is no longer needed in an identifiable form.

H. THE CHOICES YOU HAVE TO CONTROL OUR USE OF PERSONAL INFORMATION

You have choices about how we communicate with you and how we use or share your information. We understand that sometimes you may want to speak to a Revert Customer Success representative who can assist you with your choices. You can contact us at customer@reverttechnologies.com, or directly chat with us on our company website’s chat box (www.reverttechnologies.com) and ask us to put your name on our internal company “do not call,” “do not mail,” or “do not knock” list.

I. HOW TO ACCESS AND CORRECT THE INFORMATION IN OUR RECORDS

Part of our commitment to transparency includes giving our customers access to the personal information we have about them. If you use our Services, you have the ability to see and correct your personally identifiable information through your online account. Certain states may give you additional rights, as described in the “Additional information regarding other laws and individual rights” section of this Privacy Policy. All individuals may also make requests to access and correct certain personal information, and to have us delete certain personal information. Revert reserves the right to charge you for the reasonable cost of retrieving and photocopying any information or documents that you request, where permitted by law.

J. ADDITIONAL INFORMATION REGARDING OTHER LAWS AND INDIVIDUAL RIGHTS CALIFORNIA NOTICE AT COLLECTION

California law provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” rights to access, delete, correct certain Personal Information we collect about them, restrict us from “selling” or “sharing” certain Personal Information, and limit our use of Sensitive Personal Information, as defined by the law and described in the categories below. These rights apply to all residents of CA, regardless of whether you are a customer, business contact, or member of the workforce. As a California resident, you have a right not to receive discriminatory treatment for the exercise of your privacy rights. The California Consumer Privacy Act defines “Personal Information” to mean “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” You or your authorized agent may submit a request to exercise these rights by visiting our website (www.reverttechnologies.com) to opt out of targeted advertising and the sale or sharing of Personal Information, or to set preferences regarding our use of Sensitive Personal Information. The State of California residents also have the right to request information regarding third parties to whom the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes under California’s “Shine the Light” law (Cal. Civ. Code §1798.83). Personal information under this California law means “any information that when it was disclosed identified, described, or was able to be associated with an individual.” We do not disclose this type of personal information to 3rd parties for their own purposes and we permit you to opt out of any disclosures of non-identifiable personal information. California law also requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information. We utilize the following criteria to determine the length of time for which we retain personal information:

1. The business purpose for which the information is used, and the length of time for which the information is required to achieve those purposes;
2. Whether we are required to retain the information in order to comply with legal obligations or contractual commitments, or is otherwise necessary to investigate theft or other illegal activities, to ensure a secure online environment, or to protect health and safety;
3. The privacy impact on the consumer of ongoing retention, including the consumer’s likely expectations in light of the sensitivity of information and our Privacy Commitments; and
4. The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle in light of the volume and complexity of the systems in our infrastructure.

Individual pieces of personal information such as those listed above may exist in different systems that are used for different business or legal purposes. Varying retention periods may apply to each information use case. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

 

For all enumerated categories listed above, we limit disclosures of Personal Information for business purposes to service providers, as described in “When and With Whom We Share Information.” California residents have the right to request that we disclose what personal information we collect, use, and sell, as well as the right to request that we delete certain personal information that we have collected from you. If we hold personal information that is not accurate, California residents have the right to request that we correct this information. You or your authorized agent may submit a request to exercise your rights by visiting Revert’s site www.revert-tech.com. For your security and to ensure unauthorized third parties do not access your personal information, we will require you to verify your identity before we can act on your request. If you are a current customer or still have access to your account, you will be required to authenticate through your Revert account. If you do not have an account with us, you will be required to provide an email address and mobile phone number to start the verification process. You may also be required to provide a qualified government-issued photo identification. If you are asking for access on behalf of someone else, we will require verification of your identity, as well as proof of authorization by the individual whose personal information you wish to access. There may be information we will not return in response to your access request, such as information that would affect the privacy of others or interfere with legal requirements. Similarly, there may be reasons why we cannot comply with your deletion request, such as the need to keep your personal information to provide you service or to fulfill a legal obligation. In certain circumstances, we may not collect sufficient identifiers to match information in our records with your request. California residents have the right to request that we restrict our use of Sensitive Personal Information. You can limit our use and disclosure of your Sensitive Personal Information for personalized recommendations, marketing, and advertising purposes through Revert’s website www.reverttechnologies.com

L. ADDITIONAL INFORMATION REGARDING CONNECTICUT RESIDENTS’ PRIVACY RIGHTS

Connecticut law provides Connecticut residents with rights to access, delete, and correct certain “Personal Data” we collect about them, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive. If you are a Connecticut resident, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights. While Connecticut residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use Personal Data to make automated decisions in any situation where you would have a legal right to opt out. The Connecticut Data Privacy Act defines “Personal Data” to mean “any information that is linked or reasonably linkable to an identified or identifiable individual.” When we use the term “personal information” in our Privacy Policy, it includes Personal Data covered by this definition. You or your authorized agent may submit a request to exercise your access, deletion, and correction rights by visiting www.reverttechnologies.com or email us help@revert-tech.com. To opt out of targeted advertising and the sale or sharing of Personal Data, or to set preferences regarding our use of sensitive Personal Data, please visit www.reverttechnologies.com.

M. RIGHT OF ACCESS, RIGHT TO DATA PORTABILITY, RIGHT TO REQUEST CORRECTION, AND RIGHT TO REQUEST DELETION OF INFORMATION

You have the right to request that we:

1. Give you access to, and a copy of your personal information we hold in our systems;
2. Correct or update inaccurate or incomplete personal information we have about you;
3. Delete all or some of the personal information we have about you (e.g., if it is no longer needed to provide Services to you).

To submit a request to exercise your rights, please visit www.reverttechnologies.com and initiate contact with us via the chat bubble online or email us customer@reverttechnologies.com. We may have a reason under the law why we do not have to comply with your request, or may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response. Please note that, in order to verify your identity, we may require you to provide us with information prior to accessing any records containing information about you. In certain circumstances, we may not collect sufficient identifiers to match information in our records with your request.

N. RIGHT TO OBJECT, WITHDRAW CONSENT, AND RESTRICT PROCESSING

You have the right to request that we stop using, and ensure that all third parties stop using, some or all of your personal information (e.g., if we no longer have a legal basis to process it);

O. RIGHT TO OPT OUT OF AUTOMATED PROCESSING

You have the right to opt-out of automated processing where such processing would produce legal or other similarly significant effects. 

P. RIGHT TO LODGE A COMPLAINT

You have the right to lodge a complaint with your local data protection authority about our use of your personal information.

Q. CHANGES TO THIS PRIVACY POLICY

We may change this Privacy Policy over time as our business needs and those of our customers change. If we make material changes to this Privacy Policy that increase our rights to use personal information that we have previously collected about you, we will notify you through written, electronic, or other means so that you can make any necessary decisions about your ongoing use of our Services

R. HOW TO CONTACT US WITH QUESTIONS ABOUT THIS PRIVACY POLICY

Send Us a Message: customer@reverttechnologies.com be sure to include your name and address, your Revert account number or portal identifier (if applicable), and a daytime telephone number where we can reach you.

S. MORE INFORMATION ABOUT SOME OF THE TERMS AND PHRASES USED IN THE POLICY

Below you can find illustrative examples and more information about the terms used in the policy:

1. Products and services: Examples of when this policy applies include: Revert’s website, Portals, Phone App, and other devices that you may use.
2. Third parties: Third parties are other companies that collect or maintain information about your company and share it with us, such as credit bureaus who share information with us when you sign up for service and consent to a credit check.
3. Respond to your requests: In order to provide better customer service, we keep track of when you contacted us, what the issue was and what is the best way to get in contact with you.
4. Tailor our services: We collect data from third parties to better understand your interests and provide personalized offers.
5. Photographs: For example, we may take a picture of your appliance setting when we install our hardware adapters to help us remember what appliance is plugged into the adapter. 
6. To help us authenticate you: Some of our services can only be provided in certain geographic areas and require us to know that you are physically located at your service address in order to use them or access information.
7. Information provided when you integrate other services with our Services: For example, if you download or use another company’s tools or features that are compatible with our Services, that other company will collect information about your use of those tools and features and may share additional information with us.
8. Mobile apps: If you are using a mobile device to access our Services, we may need to know the location of your mobile device or other device in which you have installed one of our applications.

T. COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org. Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

U. DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: FOR EXAMPLE: https://ico.org.uk/make-a-complaint/]